What would you do if an Italian wine consortium asked you how to sell Prosecco in China? Put a glamorous model in an advert? Show a vineyard in Veneto? A group of Beijing university students had other ideas, and the story of Prosecco in China turns out to be funnier,…
Imagine ordering your favourite Italian wine and being told someone wants to swap some of the grapes inside it. Not because the grapes ran out, and not because the wine is bad. A different grape would simply make life easier for the people growing it. That’s the argument now raging…
Yes, you read that right, and one of her best ideas was an accident. Picture a winery tank, half full of alcohol-free sparkling wine. Now picture someone topping it up with full-strength still wine. Wrong wine, wrong tank. In most jobs, that’s a disciplinary meeting. In wine, it turned out…
Here’s a piece of pricing math nobody explains before you book: the fewer people in your group, the more each person pays. Book a private wine tour for two and you’ll pay roughly double, per head, what a group of eight pays for the exact same wineries, the same driver,…
Most guides to this day trip start with the same assumption: you have a rental car waiting. You don’t. You’re in Venice. Nobody drives in Venice. Renting a car just to sit in it for a day, on roads full of hairpin turns, sounds like a strange way to spend…
Some wines make me thirsty. Not all of them, which took me a while to notice. I’ll finish a glass of one red and feel completely normal. Then on a different night, with a different wine, I’m reaching for water before I’ve even cleared half the glass. Real thirst, the…
I’ve seen bottles described as non-alcoholic Prosecco. Alcohol-free Prosecco. Zero-alcohol Prosecco. Prosecco alternatives. Prosecco-style sparkling wine. At some point I started wondering whether Prosecco itself had been informed about any of this. Because Italy has rules. Lots of rules. You cannot grow some Glera grapes wherever you fancy, put bubbles…
On July 30th, in the villages of Gussago and Montorfano, pickers walked into the vineyards of Franciacorta and started the earliest harvest this region has ever recorded. Not earliest in a decade. Earliest, full stop, since anyone started keeping track. Weeks of temperatures sitting around 37 to 38 degrees Celsius…
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