France gave the world Champagne. The name alone can make an ordinary dinner sound like someone is getting married. So imagine the surprise when French supermarket figures showed Prosecco outselling Champagne, with shoppers buying more bottles of the Italian wine. Yes, France. The country that practically invented the art of…
Picture one of those small Italian wineries from the postcards. Golden hillside, stone cellar, a grandfather squinting at the sky like he’s negotiating with it. Lovely, right? Now picture the part nobody photographs: a laptop, a tax form and a family trying to work out who is going to buy…
You know that shop sign that says “up to 70% off”? Everyone walks in picturing the leather jacket at 70% off, and everyone walks out with a scarf at 12%. Funding headlines are the same trick in a nicer suit. When Italy announced in 2026 that it could cover up…
What would you do if an Italian wine consortium asked you how to sell Prosecco in China? Put a glamorous model in an advert? Show a vineyard in Veneto? A group of Beijing university students had other ideas, and the story of Prosecco in China turns out to be funnier,…
Imagine sipping a glass of French Beaujolais in a Swiss hotel around 1900, feeling very continental about it, when the wine in your hand actually came from the shores of Lake Garda. That’s the story the Bardolino centenary brings back, and it’s a better one than most anniversary press releases…
Picture spending decades making wine, watching enormous amounts of it leave your island, and knowing the people drinking it might never hear your name. Then an international wine magazine turns around and crowns you its Wine Region of the Year. That’s the story behind the Sicily Wine Region of the…
Imagine ordering your favourite Italian wine and being told someone wants to swap some of the grapes inside it. Not because the grapes ran out, and not because the wine is bad. A different grape would simply make life easier for the people growing it. That’s the argument now raging…
Put a gorgeous vineyard on a label, sprinkle in a few green leaves, add a line about nature, and the bottle suddenly looks like Mother Nature personally signed off on it. You haven’t tasted the wine, you haven’t met the winemaker, and yet you already feel environmentally responsible. That’s clever…
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